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Cheat to Win:
A Powerful New Book for Anyone
Who Wants to Succeed in Business and in Life
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The Honest Way to Break all the
Dishonest Rules in Business
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Cheat to Win
is a business book like no other. And if you would rather break the
mold than be shaped by it, this book is for you.
The traditional
business bible purports to offer a guide to a successful business
career by outlining the established path to success. Not Cheat to
Win.
Cheat to Win
will show you how to escape the road to mediocrity and rise up
against the stupid rules that bind, rather than better us.
Which rules?
Practically all of them. Rules about sharing wealth and power; rules
about negotiation, raising capital and creating an entrepreneurial
company. Rules about how to get a job and advance confidently to the
upper ranks of business.
Those who can
recognize that traditional rules have become outmoded can seize the
advantage and write the success stories of the future.
And who better to
lead the revolt? Robert MacDonald is the self-styled "bad boy" of
life insurance who for 20 years led the rebellion against selling
outdated whole-life insurance and policies with different rates for
men and women. In the process, he brought "thinking outside the box"
to a world-class level. First, he became president and CEO of ITT
Life Insurance. Then, he struck out on his own to build a totally
new life insurance company which he sold just 12 years later to
industry giant Allianz AG for $540 million.
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A true visionary,
MacDonald's controversial Cheat to Win strategy is packed
with proven, real-life how-to advice that proves in order to be
successful in the future, you must be willing to able to cheat—to
think and act differently and more daring than we've been taught by
parents, schools, government and media.
Those who can
recognize that traditional rules have become outmoded can seize the
advantage and write the success stories of the future.
If you have a job,
Cheat to Win is the strategy of the future that you need now.
No matter if you seek to make your mark ascending the corporate
ladder, building your own ladder as an entrepreneur, leading a
company and building a new corporate culture or fighting your way
through the maze of government bureaucracy, Cheat to Win will
offer you a clear, innovative and distinctly different approach to
achieving success.
Not for generations
has there been a better opportunity for the individual to break out
of the masses to achieve individual success. And that's because so
few are trying to do it.
But to capitalize on
this opportunity you must be willing to break the mold. Cheat to
Win will give you the hammer you need.
Cheat to Win
Hardcover: 352
Pages
ISBN: 0-936750-23-5
Price: $26.95
Available at a
bookstore near you beginning Summer 2005.
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